As a woman who used to travel solo for my work with a global corporation—and who’s done the same for pleasure to countries around the world—I’d try to plan my trips with an eye toward comfort and convenience. When traveling for work, I’d often stay in large, plush hotels that catered to their guests’ every need. Even when I was footing the bill, I looked for bed and breakfasts that offered more than just a bed and breakfast, but where owners offered personalized service, helping arrange restaurant and tour reservations and off-the-beaten-path advice.
But I never thought to ask for special services—or stay in a particular place—specifically because I’m a woman.
These days, more and more hotels have decided female business travelers and tourists are a niche market they need to reach—and articles have cropped up on newspaper, magazine and travel websites detailing this new approach. USA Today recently published a piece about Washington, D.C.’s Hamilton Crowne Plaza and the special bath salts, magnifying mirror, and manicure accoutrements they make available on their female-focused floor. “In other words,” wrote Nancy Trejos, “you’ll get pretty much anything you need to pamper yourself.”
Then there’s the DUKES London Hotel on chi-chi St. James’s Place, with its aptly named “Duchess Rooms.” Rather than setting aside a specific floor for female guests, this Mayfair boutique property can transform any of its rooms by adding smaller slippers, makeup mirrors, female-friendly magazines, and fresh flowers. USA Today and Condé Nast Traveler’s website also dished about the women-only perks at Vancouver, B.C.’s 4-star Georgian Court Hotel, which include female-only floors awash in “curling irons, yoga mats, and satin-padded hangers.”
From a marketing perspective, it makes sense. Marybeth Bond of GutsyTraveler.com reports that a whopping 80% of all travel decisions are made by women, regardless of who they travel with, who pays for the trip, or where they go. No wonder hotels the world over have trained their sights on us.
I suppose there are SOME things we women consider differently than men do when we’re on the road—and one of those is likely safe transportation. When I travel—and especially getting around by myself—I generally scout around ahead of time for affordable get-from-the-airport options such as shuttle buses that drop you off in the center of town, such as the $15-to-$26-one-way fares on Les Cars Air France in Paris. Or I’ll choose easy-to-navigate city trains, such as the $5 Blue Line “L” from O’Hare International in Chicago or the $21 Leonardo Express from Fiumicino Airport in Rome. But since I’ve never mastered the art of packing light, even after all these years of hoofing it all over the world, that means a LOT of schlepping suitcases, purses and laptop bags.
And since I’m a woman who likes to travel with all of her stuff (it’s hard for me to leave things I know I’ll need at home), it’s sometimes nice to spend the extra cash and know certain perks and conveniences will be waiting when you arrive at your destination. While I rarely splurge on a car service, those like Blacklane—which offer rides in luxe, grown-up vehicles in some of my favorite cities, including New York, San Francisco and Paris—start your trip off an a classy, stress-free note. Talk about making a girl feel like a rock star when she arrives at the airport late and exhausted, with multiple bags in tow.
If you’re traveling on company business and can write off the cost, such a service can be worth its weight in gold. Rather than hoping to hail a taxi or navigate an unfamiliar large city and its traffic-choked streets, hiring an hourly chauffeured service like Blacklane’s to transport you between appointments can be a smart business move. And for women who occasionally like to roll like a “Sex and the City” gal in a Lincoln Town Car or Mercedes E and S Class sedans, it’s the way to go. Even we independent women (and we are those!) appreciate a bit of pampering now and then.
So tell me—would you be jazzed or just ticked off by female-only amenities and hotel floors? Would such conveniences encourage you to patronize businesses or hotel chains that specifically target you with services because of your gender—especially if it makes you feel safer and more secure? I’m curious to know what you UrbanTravelGirls think about this “trend.”
2 Comments December 19, 2013